Lacoste: Repositioning the brand image.

Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste, a lawn lawn lawn tennis player, the offshoot knit wear down short sleeved wearing apparel has appeared in 1933. During the 18 low years of existence, the pit wont reach his output line so much. For instance, the polo enclothe will be distributed in a fantastic colour, the white. In 1951, Lacoste decided to launch three new colours: sky-blue, navy blue and red. This revolution underlines the runner go of the blemish out of tennis courts, and premises of its diversifications strategy. And although the polo garb and its terse crocodile re mained the ambassador product, Lacoste was surfboarding on several universes, including club, activewear and sport. Today, the mail comprises eight product families: garments (65% of turnover), perfumes, shoes, glasses, watches, belts, house clothes and bags. If we had to redo simply the on the whole diversification of the brand, we could give many headstone dates as following. Actually, they correct the brand emancipation: 1936-1939: forward-looking and selective development of mellow quality togs (priority to quality aspect) 1946: shadower of a colours line for the knitwear shirt in cotton. 1959: First sight for children. 1960: incoming of shorts and mark polo shirts. 1966: mental hospital of a tracksuits line. 1968: knowledgeability of the first Lacoste perfume. 1981: Launching of the first sport bags. 1988: Launching of glasses.

1989: Creation of tennis shoes. 1993: Licence accord for the conception and production of a watches line. 1995: Launching of the women collection. 2003: Launching of the brand in leather goods. As an invoice of this amplification strategy from the 50s, we potbelly carry out deuce main reputes for the brand. The traditional appraise (the first white shirt as a brand emblem) followed by the innovation assess (many products under a unified brand) show us how the last word set wants to globalize... If you want to shoot for a full essay, coiffure it on our website: Ordercustompaper.com

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