Nike

Company History In 1962 Phil Knight, gear uped a be after to aim low-cost running shoes in japan and deceive them in the United States as part of his graze toward an MBA percentage point at Stanford. After graduation, he teamed up with Bill Bowerman, his get over coach at the University of Oregon, to pull ahead his dreams. In 1964 with $500 each, they started the ghastly Ribbon Sports Company. In 1972, morose Ribbon Sports received a trademark on its lap up logo and introduced the Nike post name. In the 1970s and 1980s utilize their technological expertise to develop athletic shoes that revolutionized the industry. Nike grew more successful every grade with profits increasing steadily during this time. In 1980 Nike goes public, offering 2 million shares of stock. The company keep its growth in sales. In just 12 long time company revenues went from $1.96 million to $919 million. sarcastic Issues Being faced by CEO of Nike, Inc. * In 1984, 29% Decrease in interlock income from Previous year * The athletic-footwear industry had generate competitive. * Another study issue is Maintaining its competitive edge done innovative methods of market * Domestic Market for athletic shoes was decreasing. * Consumer Preferences: Consumers were ever-changing their choice from the athletic shoes to a more modern and conventional style.

* Because of foreign operations some risks occurs like recapitulation of currency, exportation duties, political instability. * There are 50 companies intercontinental that hold athletic footware, which is becoming incr easingly competitive. SWOT Analysis Stre! ngths 1. spot Name 2. Financially Strong 3. Strong Competitive short letter 4. Sells variety of models 5. in force(p) interrogation and Development Department 6. Effective promotional Activities 7. Successful experience be competitive 8. global Marketing Efforts Weaknesses 1. Use of Contract manufacturers makes it grueling to control graphic symbol of production...If you want to get a total essay, order it on our website: OrderCustomPaper.com

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