Marketing Segmentation

1 a) Market air division is the lick of dividing up the grocery store into segments depending on a customers wants and demand. It groups like apt(p) people in concert to clearly distinguish between varied markets and create products for their specific needs. An organisation has to take a leak who its customers be by looking at their lifestyles, where they live, how old they argon and their divers(prenominal) personalities. They wherefore have to look at what these customers argon looking for from their products and run in terms of price, taste, availability, etc. This lead off of the process is conducted finished market research. With the findings the organisation then must(prenominal) group these customers to yieldher into different segments based on their shared characteristics. thither are four different techniques in market cleavage: geographic, demographic, psychographic and behaviouristic. The simplest level of market air division is geographic . It divides markets according to their location. This can allow dividing by country, city or town and population density. This is an eventful process for multi-national companies who may change their products depending on the different locations they are forthcoming. They fake these changes as different geographic units have different needs and wants.

In 1994 a different Pepsi Max was marketed in Canada than the star operational other geographic areas. Instead of utilize the public sweeteners to make it a low calorie dotty drink, it was mellisonant with high fructose corn syrup make it self-aggrandising it more calories than other low calorie tic! klish drinks and fewer calories than other full sugar colas. Demographic segmentation divides a market up depending on age, gender, family size, income, occupation. This is a general technique in segmenting groups of customers as information for variables such as income and age are usually more readily available to help with the demographic segmenting process. Behaviouristic segmentation divides customers into...If you want to take out a full essay, order it on our website: OrderCustomPaper.com

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