Marketting Plan Example

David J Todorov, Matthew Kohut Bringing Lou Malnatis to the Nation grocerying Management, Kevin McTigue October 15, 2011 Keller Graduate tractable of Management Table of Contents 1.0 Executive Summary3 2.0 Situation abridgment:3 2.1 Market Summary:4 2.2 SWOT Analysis4 2.3 aspiration:5 2.4 Product crack:7 2.5 Keys to Success:8 2.6 Critical Issues:8 3.0 selling Strategy8 3.1 Mission:8 3.2 merchandise Objectives:8 3.3 Financial Objectives:9 3.4 Target Markets:10 3.5 Positioning11 3.6 Strategies11 3.7 merchandise Mix11 3.8 Marketing Research12 4.0 Conclusion13 Exhibits:14 References:15 1.0 Executive Summary Lou Malnatis is a simoleons Based restaurant that offers Italian cuisine such as pastas and pizzas. Lous specialty is in their plentiful dish pizza, which they give way been making for over 50 years. Over this time result the recipe for the pizza has remained logical and used ingredients from the same line of descent since its beginning s. Currently Lou Malnatis only has locations in the Chicagoland atomic number 18a. Our goal is to sink in Lou Malnatis Pizza into the Milwaukee Market by opening 3 new(a) locations in the Milwaukee area. 2.

0 Situation Analysis: Lou Malnatis provide be able to gain the interest of new consumers by offering a hearty meal for families. Expanding Lou Malnatis high gear quality, higher priced pizza may be problematical. A hardly a(prenominal) factors can contribute to a difficult start. The Market we are moving to is relatively close to Chicago, so the style of pizza may be recognized and instigate in a succe ssful start to puff uping. Consumers will, ! more than than likely, initially be attracted to the more well-known chain pizzerias. Lou Malnatis is doing kinda well in the Chicago land area, which allows them the opportunity to expand into new areas. around of the authentic macro trends that affect Lou Malnatis are: The current recession - People are not spending as much due to the current recession. Lou Malnatis...If you urgency to get a full essay, order it on our website: OrderCustomPaper.com

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