Sunday, January 5, 2014

Alternative Media Advertising Campaign Proposal for the Healthy Cuny Initiative

ALTERNATIVE MEDIA ADVERTISING CAMPAIGN PROPOSAL FOR THE HEALTHY CUNY opening night insect bite Smarter Campaign Type of Media or musical style: Guerrilla Marketing source concept: the first ad is to force inculcate-age childs to assay the salutary snacking alternative by only when offering them the snack for free. In urban center College, there be too many undemanding un intelligent snacking alternatives that students pay for (vending machines, pabulum carts, etc.) Simply presenting the free plectrum to the students in high handicraft places, they get off alone subscribe to it upon themselves to try it. City College students are notorious for enjoying free food when offered by the railhouse carrying into action: In send for City College student to identify the snacks, they will be placed on tables remedy adjacent to the food carts within the school within restrain vision. The hygienic snacks have been pre-labeled with special barcodes. These barc odes, upon scanned by a cellphone, will take the students mobile device to the team self-importance Facebook page, where they will be conscious slightly healthy snacking tips and be linked to the Snack Smarter event on campus. During the extremity students will be filmed on a out of galvanic pile camera. Second Concept: The second ad will app alone and grab attention from the busy population of City College students.
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Since the school suffers from the curse of beingness in the middle of a considerable city, a large majority of students that come to campus enter their classes and pull for the day, withou t much interaction with their surroundings. ! In relation to delivering the message of Snacking Smarter students pattern of attack into class will specify chalk outlines of loose bodies as a result of unhealthy snacking in the sidewalks. This being a strange sight on the campus, students will right away see an over-exaggerated message related to unhealthy snacking, and be informed about the Snacking Smarter event on campus, creating a buzz among students. Execution: The darkness before, chalk outlines of the dead bodies will be wasted all over the busy...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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