Jet Study Case Study Essay

1. What compositors subject areas of information remainss and avocation functions argon described in this case? education musical arrangements JetBlues reservation trunk utilize for lead storying baggage and scheduling is an precedent of a Transaction Processing constitution (TPS) a computerized governance of rules that performs and records the daily routing minutes necessary to conduct commercial enterprise. JetBlues frame for managing planes and crews is an example of a forethought study formation (MIS). The system served middle centering with information obtained from its TPS that was essential in making the right conclusiveness when managing planes and crews. Business functions JetBlues talk, reservation and computer systems were described in this case. They represent Sales and IT business functions.2. What is JetBlues business stupefy?JetBlue business model was saving money both from satiny information systems and lean staffing, while go top- nonch clie nt service at work out prices. The respiratory tract featured new Airbus A320 planes with welt sears, each equipped with a ain TV screen, and averaging one way f bes of yet $99 per passenger. JetBlue was open to makeer pocket-size fares by employ information systems to automatize key processes such as tag sales by just aboutly exchange them online and baggage treatment, by introducing electronic tags to sponsor track luggage. Both initiatives eliminated paper, cast upd cogency and lowered costs. Initi each(prenominal)y, JetBlue flew only one type of aircraft the Airbus 320. This approach enabled the airline to standardize fledge operations and maintenance procedures. Both measures resulted in signifi piece of asst savings. How do its information systems hold water the business model?JetBlue employ a single vendor, Microsoft, to design JetBlues spacious network of information systems. Using a single vendor provided a applied science framework where JetBlue could clutches a secondary staff and favor in-house development of systems oer outsourcing or relying on consultants, awarding the participation to keep its costs low.3. What was the conundrum experienced by JetBlue in this case? JetBlues older management made an incorrect decision to maintain its schedule during an ice violent storm. clubhouse airplanes were quarantined on the tarmac for anyplace between six and ten hours. JetBlue waited excessively long to solicit help for the disjunct passengers because the airline figured the planes would take off eventually. Meanwhile, the weather conditions and the delays and cancellation of other flights caused clients to flood JetBlues reservation system, which could not allot that frequently traffic. At the same time, galore(postnominal) of the airlines pilots and flight crews were also stranded and unable to get to locations where they could replace crews that had near worked their utmost hours without rest, but did not ra ttling go anywhere. What management, organization, and applied science factors were responsible for the worry? Management factors JetBlue did not have a Decision Support System that would defy nonroutine decision making and focus on unmatched and changing problems by using information from TPS, MIS and other external sources. such a system would allow JetBlues management to make a bankrupt informed decision whether or not they should maintain their schedule during an ice storm or cancel all flights. organisational factors JetBlue lacked an initiative Resource Planning System that would help significantly to help order missing baggage and quickly descend airlines pilots and flight crews. applied science factors JetBlues transaction processing system and lean staffing were responsible for the problem. Under prevalent circumstances, the lean staff was sufficient to supervise all operations and the computer systems functioned intumesce below their capacity. However, during a radical increase in activity, tasks such as rebooking passengers, handling baggage and locating crew members became im viable.4. base on what youve learned in this chapter, what kinds of systems and business functions were involved in JetBlues problem? It seems the company did not plan for some sparseg wish that to ever happen. All systems and business functions compute on performing day-to-day activities. JetBlue did not have any enterprise applications that are designed to coordinate multiple functions and business processes. Enterprise systems integrate the key midland business processes of a firm into a single software system to purify coordination, efficiency, and decision making. It would allow their SkySolver and Sabre systems to communication to a greater extent(prenominal) effectively and efficiently. During the crisis, some flight attendants were unable to get in fleck with anyone who could tell them what do for three days. The system would help locating th e flight crews and off-duty crews and immediately them to the correct destination. The transaction processing systems (TPS) used by JetBlue was not designed to handle a significant increase in activity.The principle purpose of TPS is to answer routing questions and to track the flow of transactions through the organization. payable to an increased number of phone calls, the system was not able to perform those functions. It also looks like JetBlue did not have a decision- moderate system (DSS) in place to support nonroutine decision making. Since DSS focuses on problems that are unique and rapidly changing, it could have helped the company plow with the crisis more efficiently and effectively. Since a healthful designed ESS system would expose the finesse of the infrastructure, it can be assumed that companys executive support systems (ESS) was both non-existing or did not function as intended. There was also no node Relationship Management System. A easy designed Customer Relationship Management System would allow JetBlue better communication with its guests. During the crisis when so many flights were cancelled, the process of rebooking and tone for baggage became unmanageable.5. Evaluation JetBlues reaction to the crisis. What solutions did the airline come up with? end-to-end the debacle, JetBlues CEO David G. Neelman was very glaring and forthcoming with accountability and apologies. On the technology front, JetBlue deployed new software that would send save message to pilots and flight attendants to inquire somewhat(predicate) their availability. Once the call is returned, it would be entered into a system that stores the date for access and analysis. From a staffing point standpoint, the airline promised to create backups from the airline corporate office for the departments that were stretched too thin by the effects of the storm. JetBlue also created a customer blossom of rights to enforce standards for customer treatment and airline behavior. The company changed its operational philosophy to make more adaption for inclement weather. How were these solutions utilise?The new software was implemented by JetBlue. 100 employees from the incorporate Office were trained to serve as backups. Customer Bill of Rights enforced standards for customer treatment and airline behavior. JetBlue set the maximum time for holding passengers on a delayed plane to five hours. JetBlue would be penalized when it failed to provide prim service and customers who were subjected to short(p) service would be rewarded. Do you think that JetBlue found the correct solutions and implemented the mightily? I think JetBlues took a step in the right direction. It implemented a new software that would calculate for available pilots faster and trained supererogatory employees to serve as backups.What other solutions can you think of that JetBlue has not tried? I believe in that respect are many solutions that would be beneficial to JetB lue. They are * Creating an Enterprise Risk Management process in the organization. The process would allow JetBlue to identify possible shortcomings that might happen in the in store(predicate) and allow the company to be more prepared. * If JetBlue lacked expertise within the company to place areas of concern, it could have brought outside consultants that would be able to pinpoint all of the companys shortcomings. * The case did not talk about how JetBlue manipulateed its Open Skies reservations system, its website or its system for tracking lost luggage. All of the abovementioned systems failed during the crisis on February 14, 2007. Solutions such as a more powerful reservation system, an enhanced website that would allow more traffic and a computerized system for recording and tracking lost bags would be beneficial to the company.6. How well is JetBlue prepared for the future? Are the problems described in this case likely to be repeated? level(p) though JetBlue made some changes to vouch that another crisis wint happen, I am not convinced all necessary actions were performed by the company. JetBlue should be more proactive in ensuring that future problems wont affect its operations quite an than being reactive and fixing problems that came to the surface. Which of JetBlues business processed are most vulnerable to partitions? The bigger problem for JetBlue is changing its culture and philosophy. It seems that JetBlue is still unwilling to deck significant amounts of money into modern and dependable technology and ensure they have proper staffing thats why I olfaction that IT area is most vulnerable to breakdown first. How much will a customer bill of rights help?The customer bill of rights was designed for the protection of the customer, not the airline. It is there to ensure the airline is responsible for the inequitable treatment of the customer. It will help exercise some of the customers back, however, it wont fix JetBlues problem s to future breakdowns.