MKT Unit 5 DB

at a timeadays there atomic number 18 many more(prenominal) market channels available than there were 15, or even ten age ago. Now a company stool market their harvest-times by means of a wide variety of channels blossom to them such as banners, video, wireless, desktop applications, etc in addition to the more traditional market channels of print media and television.Marketing is a very important function which plays a role in strategical supplying as it has a direct centre upon profitability and sales. Larger businesses will contrisolelye specific staff and departments for trade purposes, but it is not something that should be carried out in isolation from the rest of the business. The departments need to conk together in order for strategic planning and techniques to be successful (GCSE, 2006) permits take a realize at how Sony may consider marketing its red-hot PlayStation 3 (PS 3), which is to be launched in a couple of weeks in America. It has already begun the marketing campaign with a pre product launch press release, wherein it allowed journalists to test the product. This would be an effective strategy as it would evoke the mystery and curiosity surrounding the product.I think other channels which would be most effective in the marketing of this product would be all of the new channels listed above banners, video, wireless, desktop applications, as well as television and the printed media, as long as the programs and publications used are aimed at the younger generation. Retail outlets would in like manner have their own promotional material such as posters and cardboard cutouts on display. Sony could refer back to successes that they had in the marketing of the Sony Playstation 2, considering that according to them, an incredible 74 jillion Playstation 2s have been consumed a figure trumped by sales of the two iterations of the original PlayStation hardware, now standing at 100 million. (Spong, 2006)ReferencesGCSE, 2006, re trieved 26 Oct 2006 from the website http//64.37.122.55/business/gcse/marketing_role_in_business.htmSpong, 2006, retrieved 26 Oct 2006 from the website http//news.spong.com/article/7902?cb=114