Oil and wasser assignment Essay

The story began from 2 enterprises. The company Royal biscuit, would standardised to merge Edeling, a company from Germany. Brighton, CEO of Royal-biscuit, had coordinated with Wallach for many times. When they square up to merge together, they should have known that both of their cultures are quite clashing which might result in severe conflict. In this case, we can weigh that most of the difficulties are virtually cross-culture difference.The culture of Royal-Biscuit emphasizes Active, Ambitious, and Fast-training, and thats the reason why it changed food industry in UK within 10 years. However, Edeling is a family owned business with 120-year account statement, and quite popular in Germany. Employee in Royal-Biscuit were afraid that they might make things slowly down if everything are well-prepared and stride by step, while employee in Edeling were afraid that they didnt respect their history at all, just eager to succeed in short term. such situation not just now happene d in internal management, but alike happened in human resource, like recruitment for talented. Brighton wanted to integrate two companies ASAP, so that they train they staff to own attractership by learn and doing. They put them in the managerial position directly. On the other hand, Edeling has a successful business model due to their system and operation. They cultivate their leader by sending them to college of commerce and doing work from basic level. Not only culture difference in both company, but also about Nation difference.