McDonald’s and Hindu Culture Essay

McDonalds doing global business and their restaurants around the world. By 2003, the company had 30,000 restaurants in 121 countries.In the late 1990s, McDonalds entered in India. Although India is poor nation, there atomic number 18 150 to 200 billion prosperous middle class population was attracted McDonalds. However, there ar unique ch entirelyenges for McDonalds. For thousands of years, Indias Hindoo refining has revered the cow and do non eat the meat of the scared cow, also there are any(prenominal) 140 million Muslims in India, and Muslims dont eat pork.To respect and adapt Indian kitchen-gardening, McDonalds created an Indian version of burgers which are made from mouton and chicken. All foods are segregated vegetarian and nonvegetarian, due to many Hindus are vegetarians.Issue Statement.In 2001, three Indian businessmen living in Seattle are all vegetarians and two who were Hindus, they sued McDonalds for fraudulently concealing the existence of beef in McDonalds Fre nch fries Through some account between mackintosh and Indian people, finally Mac admitted that it used a minuscule amount of beef displume in the oil. McDonalds settled the suit for $10 million and issued an apology.However, news blaze abroad, Hindu nationalists onto the streets in Delhi, where they vandalized one McDonalds restaurant, causing $45,000 of damage shouted slogans outside of another picketed the companys headquarters and called on Indias prime minister to close McDonalds 27 stores in the country.McDonalds Indian franchise holders quickly issued denials that they used oil that contained beef extract, and Hindu extremists submit McDonalds oil to laboratory tests to see if they could detect beef extract.Problem Analysis and Justification* The main problem of the case is religion issue. Hindu culture has very strong belief because it has remained unbroken and largely unchanged for at least five thousand years. (http//www.atributetohinduism.com/Hindu_Culture.htmReligion) U sed the oil that contained beef extract is very serious matter for Hindus.* The case also involves the Mores of norm. Mores are norms that are seen as central to the functioning of a society and to its social life. (Charles W.L. Hill, 2005) There are many differences between cultures as to what is perceived as mores. In America, eat beef is widely accepted, but for Hindus that violate Divine Mother.* There is different culture between two countries. U.S is more individualism society against Hindu is more collectivism, so they walk together onto the street.* McDonalds should not give inconstant argument that oil contained beef extract. This will make people un-trust of the company.Conclusions and Recommendations.With above problems analysis, the company should have some solution. Firstly the company must understand how differences in culture affect the practice of the business. McDonalds knows Hindu do not eat beef and yet they still put beef extract in the oil, the curtilage may th e company didnt understand the Hindu culture clearly. Furthermore, the company can employ the local citizens to help them do business in contingent culture. These factors also give other foreign fast food and retail stores a lesson when they first time entrance India.Actually McDonalds can neutralise Hindu nationalists paraded onto street and damage of the restaurant by block the news, because the company has settled the suit for $10 million, they can asked the court to block the news.For my opinion, McDonalds not necessary go in very localizing taste. As McDonalds say nowadays young generation enjoyed the American experience, so this is an advantage of McDonalds doing American style but McDonalds must be on continual guard against the particular culture.List of References.Charles W.L. Hill (2005), International Business, 5th edn, McGraw-Hill, New York.David A. & Stephen P (2005), Fundamentals of Human Resource Management, 8th edn, John Wiley & sons, Inc. NJ.Kotler & Armstrong (20 04), Principles of marketing, 10th edn, Pearson Education International, New Jersey.