Serbia Tourism and Events Management compared to Hainan Essay

Serbia Tourism and Events Management compared to Hainan - Essay Example Hainan is a state in the People’s Republic of China and is a popular tourist destination. It boasts a rich variety of attractions and natural resources including flora, fauna and wildlife. It also has a rich historical and cultural heritage and diverse, colorful ethnic minorities. It aims for quality by offering a diversified product range opening up the Paracel and Spratly islands to tourism. It offers activities such as yachting, golf, surfing, nature-based tourism and shopping options (Van Der Wagen & Carlos, 2005). Serbia, on the other hand, is a landlocked country in southeast Europe. The country boasts of a long and very colorful history. It has attraction sites such as vibrant cities, medieval monasteries and vestiges of ancient civilizations. It is a conducive area to tour since it offers opportunities for relaxation and active pursuits. Its main tourist attractions are mountain resorts, spa resorts and thermal springs and a variety of competence centers (Van Der Wagen & Carlos, 2005). According to The World Travel & Tourism Council (WTTC), Serbia has developed its tourism industry with an appeal for new and broader target markets. It has been a nation at war for the past decade with the successive political crisis. It has reformed its Tourism and Travel economy accounting for 5.3% of the total GDP and supporting 6% of the formal employment sector. To achieve its full potential, it ought to merge the central location, abundant cultural and natural resources with a supportive business and regulatory framework. On the other hand, the focus on tourism and travel development by the Hainan provincial government began in the 1990’s. It has undergone a major transformation over time.